WINM announces that it has recently been awarded the contract to introduce HomeWorks by United Methodist Communities, an in-home senior care service covering central New Jersey. The initiative is part of the United Methodist Communities continuing non-profit mission to bring the finest care and support to senior citizens throughout the state.
WINM designed and implemented http://www.homeworks.umcommunities.org as the backbone of the new marketing effort to expose the home health aid service to seniors and their families. The website retains the branding of the main corporate site at http://www.umcommunities.org but expands and the type of services provided by the brand as well as their unique non-profit mission.
WINM was engaged to do the web design and implementation, as well a provide all the copywriting and SEO operations for the new business initiative. WINM engaged in a detailed business analysis with its UMC partners and produced substrategies for a number of the most unique aspects of the UMC offering. These marketing treatments seek to differentiate UMC HomeWorks services in a crowded New Jersey home health aide market.
This business discussion informed extremely detailed Search Term research across specific NJ counties and towns. As a result WINM created SEO optimized page content on a number of topics which marry searcher’s intent to the unique service offering of the brand.
Through its elite regional branding program, WINM customized a content strategy for HomeWorks through on-page and off-page activities. Using our unique and proprietary techniques of Search Engine Optimization, WINM conducted an in-depth keyword study in order to better understand how customers search for terms related to the home health care industry in NJ. These key search terms were then correlated into the website through strategically written web copy. WINM’s SEO Program will also produce quality blog, graphic, social media and video content to syndicate on external web properties including Tumblr, WordPress, and Weebly and Blogspot in addition to several other WINM proprietary content distribution platforms.
No one has more experience in creating a digital brand than WINM. If you are contemplating a rebrand of your company or franchised business, you owe it to yourself to call us today.