March 2018

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WINM has announced that it has recently partnered with Business Environments (BE) Furniture of Parsippany New Jersey to redesign their website, increase their web presence rankings and implement a digital brand marketing program for the organization. The new BE Furniture website can be viewed at be https://www.befurniture.com/.

BE Furniture is a leading national provider of office furniture and office interior design services. From trendy executive office designs to collaborative modern office furniture, BE Furniture can transform your modest office space into a modern state-of-the-art functional workspace . BE Furniture also is a GSA Advantage vendor, and a Small Business Administration (SBA) certified 8(a) vendor in the State of New York and the State of New Jersey, making office furniture procurement easy for government clients.

WINM Marketing Program For BE Furniture

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WINM was engaged to do the web design and implementation, as well as provide all the copywriting and SEO operations for the new business initiative. WINM reviewed and did extensive background research on the office furniture industry as well as the current trends in modern office furniture and collaborative workspaces to come up with the visual concept of the new BE Furniture website.

As a result of Detailed Search Term analysis across the U.S., WINM created SEO optimized page content catering to the unique service offering of the BE Furniture brand. These include:

The marketing program that WINM has implemented for BE Furniture includes organic Search Engine Optimization, content marketing and Social Media advertising. WINM’s SEO Program will also produce quality blog, graphic, social media and video content to syndicate on external web properties including TumblrWordPressWeebly and Blogspot in addition to several other WINM proprietary content distribution platforms.

Call WINM for a Digital Branding Overview

For those looking to see what a truly personalized marketing solution looks like, why not give WINM a call today?

 

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WINM announces that it has recently partnered with Weichert Real Estate Affiliates Inc. (WREA) based in Morris Plains, NJ to provide comprehensive digital marketing as well as redesign of their franchise website and other digital assets. WINM was selected as part of a broad national strategy to improve brand recognition and increase the presence of new offices across the USA.  The new website can be viewed at https://www.weichertfranchise.com

Weichert Real Estate Affiliates, Inc. franchised offices can be found in more than 300 markets across 39 states. It is ranked #105 on Entrepreneur’s 38th annual 2017 “Franchise 500®” list, moving up 32 positions over last year.  It marks the 13th consecutive year that WREA has made the list. In contracting WINM, Bill Scavone, president and COO of Weichert Real Estate Affiliates, Inc., was seeking a closer partnership with a more experienced digital marketing partner who also had experience with the unique needs of both franchisees and franchisors. “In less than a month we’ve already seen results from WINM, and we feel their business-focused approach and hands-on consultative model will help us meet our growth targets more effectively for 2017 and beyond”, said Scavone.

WINM Marketing Program for National Real Estate Franchise Brand Development

The WINM team reviewed extensive marketing studies on the Weichert® brand and studied, in great detail, the challenges of independent brokers trying to grow. This  dictated the website content strategy, visuals, and overall marketing plan, which was developed in close consultation with the marketing team at Weichert Real Estate Affiliates, Inc. .  The Weichert program includes both Organic Search Engine Optimization, and a sophisticated paid advertising approach that leverages standard PPC, multiple types of display and remarketing, and Social Media advertising. The goal is to market the key differentiators of the Weichert Franchise System which include:

  1. A sophisticated, high technology online lead generation system for real estate agencies.
  2. Best in class systems for real estate agent marketing and real estate broker marketing.
  3. A proprietary real estate CRM system called WeichertPRO®
  4. Systems for real estate agent recruiting and retention.

Through its elite national branding program, WINM customized a content strategy for WREA through on-page and off-page activities. Using our unique and proprietary techniques of Search Engine Optimization, WINM conducted an in-depth semantic study in order to better understand how customers search for terms related to “brokerage management” and “real estate franchising”. These key search terms were then correlated into the website through strategically written web copy and imagery.  WINM’s National SEO Program will also produce quality blog, graphical, social media and video content to syndicate on external web properties including TumblrWordPressBlogger, and Weebly in addition to several other proprietary content distribution platforms.

Call WINM for a Digital Branding Overview

For those looking to see what a truly personalized marketing solution looks like, why not give WINM a call today?