June 2021

As previously announced, Google has started to roll out the page experience update, they said slowly, today. This update is going to be a slow one, rolling out through the end of August. Thursday, Google will stop using AMP for top stories eligibility and will start using those core web vitals in the page experience factors.

In the news, Google has launched Search Console Insights, a reporting tool designed to help publishers better understand their content performance. However, it is worth looking at for any site (not just news), since now it is open for any verified site in Search Console. You can learn more about that below.

Finally, the Google June 2021 core update finished rolling out on June 12, it was a ten-day rollout. Google confirmed the rollout finished on June 12 but the company did not tell us until June 15. I hope you and your clients did well with this update. Just remember, there is another rollout happening next month, so it is not over yet.

We did see a lot of ranking fluctuations on June 11 and June 12, it is hard to know if it was 100% attributed to the core update rollout but it is possible.

Why we care. Now that the rollout is complete, you can safely check your rankings to see how you were impacted by this core update. The rollout happened between June 2 and June 12, a ten day period.

Keep in mind, Google is going to roll out another core update next month in July and that update may reverse the gains or losses you experienced from this June core update.

The team at WIN Marketing Group will keep our client community updated through these changes as we all evolve to a better web, or at least Google’s idea of one…(-:

-Rich Casamento