Category: Uncategorized

As previously announced, Google has started to roll out the page experience update, they said slowly, today. This update is going to be a slow one, rolling out through the end of August. Thursday, Google will stop using AMP for top stories eligibility and will start using those core web vitals in the page experience factors.

In the news, Google has launched Search Console Insights, a reporting tool designed to help publishers better understand their content performance. However, it is worth looking at for any site (not just news), since now it is open for any verified site in Search Console. You can learn more about that below.

Finally, the Google June 2021 core update finished rolling out on June 12, it was a ten-day rollout. Google confirmed the rollout finished on June 12 but the company did not tell us until June 15. I hope you and your clients did well with this update. Just remember, there is another rollout happening next month, so it is not over yet.

We did see a lot of ranking fluctuations on June 11 and June 12, it is hard to know if it was 100% attributed to the core update rollout but it is possible.

Why we care. Now that the rollout is complete, you can safely check your rankings to see how you were impacted by this core update. The rollout happened between June 2 and June 12, a ten day period.

Keep in mind, Google is going to roll out another core update next month in July and that update may reverse the gains or losses you experienced from this June core update.

The team at WIN Marketing Group will keep our client community updated through these changes as we all evolve to a better web, or at least Google’s idea of one…(-:

-Rich Casamento

WSI has announced that it has recently partnered with the Daisy Jopling Foundation, New Jersey to redesign their website, increase their search visibility and implement a digital brand marketing program. The new website can be viewed at https://daisyjoplingfoundation.org

Daisy Jopling Foundation is a non-profit organization. The Daisy Jopling Music Mentorship Foundation creates extraordinary musical experiences that enrich lives and empower youth to become more confident, creative and empathetic human beings.

This is accomplished through three core initiatives:

  • Mentorship by world class musicians for youth to study and perform with them on major stages
  • Removing barriers such as cost for youth to attend world class concerts
  • Supporting low cost and tuition free high quality music programs for children by donating funds

WSI Marketing Program For Daisy Jopling Foundation

WSI was engaged to do the web design and implementation, as well as provide all the copywriting and SEO operations for the new business initiative. WSI reviewed and did extensive background research on the Non-profit organizations.

As a result of detailed analysis, WSI created unique, SEO optimized page content catering to the unique and diverse product offering of the company. These custom pages and graphics developed by WSI include content for:

The marketing program that WSI has implemented for Daisy Joplin Foundation includes organic Search Engine Optimization, content marketing and social media advertising.

Call WSI for a Digital Branding Overview

For those looking to see what a truly intelligent and comprehensive marketing solution looks like, please give WSI a call today.

eTopUpOnline.com offers an online platform for prepaid mobile users to recharge their mobile minutes quickly and conveniently. The company offers mobile recharge in over 120 countries around the world and has partnerships with over 220 mobile network providers globally. Prepaid phones are a convenient option for people who are living away from their native countries and need an inexpensive way to communicate with family back home, or who need to provide financial support to their families back home. eTopUpOnline.com makes it even more affordable by offering loyalty programs and reward points that can later be redeemed by their customers for more minutes.

Not Their First SEO Experience

The company has worked with various marketing agencies in the past but had not been happy with the results. Only approx. 25% of their website traffic was coming from organic search, while the majority of the traffic was coming through paid advertising, direct and referrals. They were looking for better organic positioning, attention to details and strategic thinking. That’s when they hired WSI in early 2019 to help them reach their goals.

The WSI Approach

We decided to implement the project with a phased approach of promoting one international corridor at a time for eTopUpOnline.com. This would give us an opportunity to understand the company, its customers, the market and their challenges. We can take the lessons learnt from the first phase and implement it to the other corridors later. So at this early stage in the project, our focus is to promote the company’s sales in Haiti, for the two major telecom providers – Natcom Haiti and Digicel.

We started with adding fresh, meaning full content on the SEO landing pages, optimizing the landing pages with the target keywords, and making other changes on the website aimed at improving conversion.

The target landing pages for the phase one are –

https://www.etopuponline.com/

https://www.etopuponline.com/digicel-recharge-online-international-top-up-mobile-prepaid

https://www.etopuponline.com/recharge-natcom-haiti-online-top-up

https://www.etopuponline.com/countries/caribbean/haiti

https://www.etopuponline.com/countries

One the on-page work was complete, we moved to off-page activities, as part of which we are syndicating freshly written content to blogging platforms like Tumblr, Weebly, Medium, Blogspot, Issuu, and WordPress

The Results

The early results of the campaign are very encouraging. Within first two months of starting off-page activities, we improved organic traffic by 72% over the previous Year and traffic from Haiti increased by 148%. This is just the beginning, we continue to improve upon and optimize our campaign, and are committed to bring even better results in the following months. We plan to launch the second phase of the SEO campaign soon, with efforts to improve traffic and revenue from other countries. This post was originally published at https://wsipromarketers.com/blog/wsi-helps-prepaid-mobile-recharge-platform-reach-customers-overseas/

WSI has announced that it has recently partnered with the PHT Aerospace of Pompton Lakes, New Jersey to redesign their website, increase their search visibility and implement a digital brand marketing program. The new website can be viewed at https://www.phtaerospace.com/.

PHT Aerospace LLC is AS 9100D certified aerospace engineering and manufacturing company capable of designing new systems or reverse engineering parts to original specification. They provide help to develop specifications, reverse-engineer and re-design obsolete items, build and test prototypes and qualify systems through rigorous qualification testing. PHT has engineered, built, qualified, and managed production of subsystems for the US Navy, the US Air Force and many other subcontractors and manufacturers.

WSI Marketing Program For PHT Aerospace

WSI was engaged to do the web design and implementation, as well as provide all the copywriting and SEO operations for the new business initiative. WSI reviewed and did extensive background research on the competitive environment for reverse engineering companies, especially those with the AS9100D certification and designed a custom solution that would both lend credibility to the offline sales activities and improve brand visibility.

As a result of detailed competitive analysis, WSI created unique, SEO optimized page content catering to the unique and diverse product offering of the company. These custom pages and graphics developed by WSI include content for:

The marketing program that WSI has implemented for PHT Aerospace LLC includes organic Search Engine Optimization, content marketing and social media advertising. WSI’s SEO Program will also produce quality blog, graphic, social media and video content to syndicate on external web properties including WordPress, Weebly and Blogspot in addition to several other WSI proprietary content distribution platforms.

Call WSI for a Digital Branding Overview

For those looking to see what a truly intelligent and comprehensive marketing solution looks like, please give WSI a call today.

WSI has announced that it has recently partnered with the Heat-Timer corporation of Fairfield, New Jersey to redesign their website, increase their search visibility and implement a digital brand marketing program. The new website can be viewed at:   https://www.heat-timer.com/ .

Heat Timer Wireless Building Energy Management Applications & Controls

Heat-Timer®  is the premier maker of advanced heating and domestic hot water controls in the USA. Their product line includes wireless, internet based control systems and sensors, as well as sophisticated motorized valves. Heat-Timer controls are unique in the industry for their ability to learn the heating characteristics of a building and optimize boiler control for maximum energy savings.

“We chose WSI because they were the only agency really able to speak intelligently to the digital marketing of our products in the channel,” notes Vinny Clerico vice president of sales. “They bring a lot of resources and expertise to bear on problems of marketing and technology and we felt we had good roadmap for future initiatives.”

WSI Marketing Program For Heat-Timer®.

WSI was engaged to do the web design and implementation, as well as provide all the copywriting and SEO operations for the new business initiative. WSI reviewed and did extensive background research on the competitive environment for New Jersey commercial heating controls and designed a custom solution that leveraged our technical copywriting, graphic design, and our ability to translate complex product offerings into simple, compelling concepts that can be used for broad marketing and brand development.

As a result of detailed competitive analysis, WSI created unique, SEO optimized page content catering to the unique and diverse product offering of the company. These custom pages and graphics developed by WSI include content for:


The marketing program that WSI has implemented for Heat-Timer® includes organic Search Engine Optimization, content marketing and social media advertising. WSI’s SEO Program will also produce quality blog, graphic, social media and video content to syndicate on external web properties including Medium, WordPress, Weebly and Blogspot in addition to several other WSI proprietary content distribution platforms.

Call WSI for a Digital Branding Overview

For those looking to see what a truly intelligent and comprehensive marketing solution looks like, please give us a call today.