Our team leverages decades of B2B business development experience. We understand channel selling, design-in, and supply chain dynamics and how they affect product positioning.
That’s important because for B2B marketing to work, you have to formulate a unique strategy that includes all your potential clients, as well as your competitors. If “great support” is your differentiator, good luck! It’s everbody’s!
You need a more creative value proposition than that, and you have to make it stand out, even if it is what all your competitors are saying. B2B selling isn’t typically a hard sell, its about building a relationship, and then being there when the time is right. It’s about laying the groundwork that enhances your credibility, and supports both your offline and online sales activities. Its also about keeping engaged, following up through a potentially long buying cycle. Hey if you don’t, your competitors will.
By applying highly targeted ad programs, detailed content and syndication strategies, backed by a powerful website and active web presence, we can grow your brand awareness among both decision makers and influencers in a way that is consistent with your unique market, and their buying mentality.
The Win Marketing Difference in B2B Marketing
If you’re tired of engaging marketing agencies with a superficial understanding of what you do and how you go to market, then our consultative approach might just be the thing for you. Frankly, it might be nice to talk to a grownup about your B2B challenges, and get real, hard earned, wisdom instead of canned solutions.
We love talking to companies about ideas for how to build an online (and offline) strategy for business expansion. Please contact us today.