The best search marketing strategies are a strategic combination of both paid and organic approaches that exploit the unique reach and economics of each in your target geography
Organic Search Optimization (SEO)
Being prominent in the “natural” search results on Google, Bing, and other search platforms remains one of the most economically powerful investments you can make in your business. Yet with so many changes in Google Algorithms, penalization fears for shoddy link building, and the difficulty of producing great content, many Digital Marketing Agencies have deemphasized organic search, preferring to focus exclusively Google’s increasingly expensive paid search (PPC) platform (Which is of course, exactly what Google wants).
While there is a place for PPC in the overall advertising mix, PPC and SEO satisfy different goals, have different ROI models, and many clients simply cannot afford to do both. Our team continues to get great results for clients in the organic space which drive new exposure for your business. The best part is that this traffic and exposure is designed to be highly relevant, and comes into a carefully designed website funnel that converts these visits into real customers.
When we manage your SEO program there are real results that are achieved over time and we do it the hard way: through the production and syndication of great content. Content production is an inseparable part of SEO these days and you can think of our team as a massive content engine feeding all the places on line that create visibility for your brand. Blogging, Social posting, LinkedIn posting, video development, graphical meme’s, banner ads, whitepaper’s, slide presentations, and much more can all be part of the media assault we make on behalf of your brand. This content is designed and produced by a team of account managers, professional copywriters, graphic designers, photographers, videographers, and programmers, as required. Our focus is on the quality of what we deliver and we have seen that this focus gets real results and is never penalized.
See a few of our SEO Case Studies, to understand how we’ve had a material impact on brands, and their bottom line.
Paid Search (Pay Per Click, Display and Re-marketing)
For many clients with high margin product, or highly competitive keyword spaces, PPC will be a great strategy for immediate product or service exposure and sales. From local law firms, to national franchises, to multinational engineering firms, we have produced PPC programs that get results far superior to those produced by large unfocused digital agencies with a more generic approach.
There are two primary reasons for this:
- Our detailed understanding of your products and your clients and our willingness to use that to constantly adjust and extend your campaign.
- Our lower overhead means a more reasonable fee structure than the 30% to 50% of budget charged by big box agencies. With us, quite simply, more of your ad budget goes to paying for actual clicks on ads and we are 100% transparent about it.