Tag: brand development

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WINM announces that it has recently partnered with Weichert Real Estate Affiliates Inc. (WREA) based in Morris Plains, NJ to provide comprehensive digital marketing as well as redesign of their franchise website and other digital assets. WINM was selected as part of a broad national strategy to improve brand recognition and increase the presence of new offices across the USA.  The new website can be viewed at https://www.weichertfranchise.com

Weichert Real Estate Affiliates, Inc. franchised offices can be found in more than 300 markets across 39 states. It is ranked #105 on Entrepreneur’s 38th annual 2017 “Franchise 500®” list, moving up 32 positions over last year.  It marks the 13th consecutive year that WREA has made the list. In contracting WINM, Bill Scavone, president and COO of Weichert Real Estate Affiliates, Inc., was seeking a closer partnership with a more experienced digital marketing partner who also had experience with the unique needs of both franchisees and franchisors. “In less than a month we’ve already seen results from WINM, and we feel their business-focused approach and hands-on consultative model will help us meet our growth targets more effectively for 2017 and beyond”, said Scavone.

WINM Marketing Program for National Real Estate Franchise Brand Development

The WINM team reviewed extensive marketing studies on the Weichert® brand and studied, in great detail, the challenges of independent brokers trying to grow. This  dictated the website content strategy, visuals, and overall marketing plan, which was developed in close consultation with the marketing team at Weichert Real Estate Affiliates, Inc. .  The Weichert program includes both Organic Search Engine Optimization, and a sophisticated paid advertising approach that leverages standard PPC, multiple types of display and remarketing, and Social Media advertising. The goal is to market the key differentiators of the Weichert Franchise System which include:

  1. A sophisticated, high technology online lead generation system for real estate agencies.
  2. Best in class systems for real estate agent marketing and real estate broker marketing.
  3. A proprietary real estate CRM system called WeichertPRO®
  4. Systems for real estate agent recruiting and retention.

Through its elite national branding program, WINM customized a content strategy for WREA through on-page and off-page activities. Using our unique and proprietary techniques of Search Engine Optimization, WINM conducted an in-depth semantic study in order to better understand how customers search for terms related to “brokerage management” and “real estate franchising”. These key search terms were then correlated into the website through strategically written web copy and imagery.  WINM’s National SEO Program will also produce quality blog, graphical, social media and video content to syndicate on external web properties including TumblrWordPressBlogger, and Weebly in addition to several other proprietary content distribution platforms.

Call WINM for a Digital Branding Overview

For those looking to see what a truly personalized marketing solution looks like, why not give WINM a call today?

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WINM Engaged for Air Charter Company Website Redesign and SEO Initiative

WINM announces that it has recently partnered with Air Charters Inc. of Teterboro NJ to provide a digital rebranding and redesign of their website and other digital assets, as well as a comprehensive paid and organic digital marketing initiative.  The new website ca be viewed at http://www.airchartersjets.com

airchartersgulfstream100montageAir Charters Inc. is a private jet charter company based in Teterboro New Jersey with its own fleet of Learjet and Gulfstream aircraft.  They have been in the aviation industry for more than 30 years and are a full service private jet charter and management company offering private jet rental services and aircraft management in the New York Metro area, but flying globally. Air Charters’ client demographic is corporate executives looking to hire a private jet for convenient and discreet business related travel or for private individuals and groups looking to travel in style and luxury away from the hassles of commercial airline travel.

Air Charters also offers comprehensive and affordable Jet Aircraft Management Services, including charter offset management whereby owners of jets can offset the cost of maintaining and flying their jets by chartering them when they’re not being used. With its unique experience running aircraft, and its presence right on the tarmac at Teterboro Airport, Air Charters represents one of the best value propositions in the jet aircraft management world.

WINM Marketing Program for National Brand Development

WINM consulted on the re-design and development of the Air Charters Inc new website, and constructed a broad national marketing program, which is geared towards executive and private travelers looking to charter private planes for their travel needs or wanting to have their private jets operations managed by a third party.  The program is designed to create awareness on the time saving and convenient advantages of private jet charter for busy business executives as well as for individuals looking for private specialty travel.

Through its elite national branding program, WINM customized a content strategy for Air Charters through on-page and off-page activities. Using our unique and proprietary techniques of Search Engine Optimization, WINM conducted an in-depth keyword study in order to better understand how customers search for terms related to private jet rental. These key search terms were then correlated into the website through strategically written web copy.  WINM’s National SEO Program will also produce quality blog, graphic, social media and video content to syndicate on external web properties including TumblrWordPressBlogger, and Weebly in addition to several other proprietary content distribution platforms.

“We are extremely pleased with the visuals and content of our new website and social properties and new leads have already started arrivingin at 50% more than previously.” Says Susan Bopp, president of the company. “We are confident that combined with the robust marketing strategy presented to us by WINM, our business leads and ROI will continue to increase.”

Call WINM for a Digital Branding Overview

No one has more experience in creating a digital brand than WINM.  If you are contemplating a rebrand of your company or franchised business, you owe it to yourself to call us today.

 

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WINM, the world’s largest internet marketing company, announces it has partnered with Kuehn Bevel, (http://www.kuehnbevel.com) America’s leading manufacturer of decorative bevel edge molding and the source for high-quality decorative countertop edge products in laminate, solid surface and wood.

The Kuehn Bevel Difference

Kuehn Bevel Laminate Countertop Edges Can Look Like GraniteFor almost 30 years, the family-owned and operated business has provided innovative and decorative edge products to the laminate countertop industry. Imagine a countertop in any of the hundreds of laminate patterns or colors available from Formica®, Wilsonart®, and other brands with matching or contrasting high-quality beveled countertop edges.  Unique products such as Kurv Edges, and Lakor Countertop Edges, are a unique Kuehn Bevel offering. The company even manufactures laminate backsplashes, and interior design elements such as window sill treatments and chair rails to completely finish the design of a room.

 

WINM Marketing Program for National Brand Development

WINM consulted on the re-design and development of Kuehn Bevel’s new website, and constructed a broad national marketing program, which is focused both consumers and countertop fabricators.  The program is designed to bring new life to the laminate countertop industry and continue to build brand recognition for Kuehn Bevel.

Through its elite national branding program, WINM customized a content strategy for Kuehn Bevel through on-page and off-page activities. Using our unique and proprietary techniques of Search Engine Optimization, WINM conducted an in-depth keyword study in order to better understand how customers search for terms related to laminate countertop edge options. These key search terms were then correlated into the website through strategically written web copy.  WINM’s National SEO Program will also produce quality blog, graphic, social media and video content to syndicate on external web properties including TumblrWordPress, and Weebly in addition to several other content distribution platforms.

Contact WINM Today

For further details on WINM’s capabilities and strategies around SEO, SEM, Paid Search, and online marketing opportunities in general, please contact us for a free marketing analysis and consultation.

 

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In its continuing mission to bring the “Abundant Life” to New Jersey’s senior citizens, United Methodist Communities at The Shores in Ocean City New Jersey, has partnered with WSI to deliver website management, Search Engine Marketing, and content development services. The goal is to enhance brand recognition for The Shores in southern NJ and drive awareness of UMC’s unique offering in the Assisted Living Community marketplace around the state.  (https://theshores.umcommunities.org)

WSI had developed the rebranded website and consulted on the design and development of the ongoing online marketing program, which is focused on SEO and statewide brand recognition.  New marketing initiatives include both paid search and organic search optimization, custom content creation, and ongoing paid advertising initiatives for the Community.

Marketing United Methodist Communities At The Shores

As long-standing experts in the digital marketing associated with assisted living and senior care services across the country, WSI has helped dozens of local assisted living facilities and nursing homes find new clients in their local area’s. Key to the rise in occupancy attributed to WSI efforts, is both the increase in visibility and the compelling content produced by WSI that understands the unique selling proposition of the brand. Crafting this messaging and bringing out the best UMC has to offer has been instrumental to creating a sales funnel through their digital properties that exceeded all previous attempts at digital marketing.

To market Assisted Living at The Shores, all unique services and aspects of the facility must be analyzed and presented. This coupled with a deep understanding of the types of clients that use or influence the use of assisted living, and their buying journey, allows us to craft content and programs that keep the brand in the right places, in the right way, at the right time.

WSI markets independently all of the senior care services available at the shores including Alzheimer’s and memory care, hospice care, respite care, rehabilitation and nursing home services in New Jersey.

The WSI Assisted Living Marketing Model

WSI Brand development services for this client includes advanced SEO services as part of its “Semantic Mapping” approach to on-page SEO.  With this approach a comprehensive study of local product demand is conducted and mapped into a strategic architecture for the company website and all company web properties.  Quality Blog, graphic and video content is created and syndicated on external web properties including Tumblr, WordPress and BlogSpot in addition to dozens of other social media and content hubs.

WSI’s Elite Regional Branding program is comprehensive.  By carefully customizing this content strategy through on-page and off-page activities, WSI has achieved amazing results through a highly conservative approach that has proved resistant to changes in Google’s search algorithm’s and even improved client visibility as less reputable SEO approaches cause competitors to disappear from Search Engine Visibility.

For further details on WSI’s capabilities and strategies around the marketing of assisted living communities, or more generally around SEO, SEM, Paid Search, and content programs, please contact us for a free analysis and consultation.