WINM announces that it has recently been awarded the contract to introduce HomeWorks by United Methodist Communities, an in-home senior care service covering central New Jersey. The initiative is part of the United Methodist Communities continuing non-profit mission to bring the finest care and support to senior citizens throughout the state.
WINM designed and implemented http://www.homeworks.umcommunities.org as the backbone of the new marketing effort to expose the home health aid service to seniors and their families. The website retains the branding of the main corporate site at http://www.umcommunities.org but expands and the type of services provided by the brand as well as their unique non-profit mission.
WINM was engaged to do the web design and implementation, as well a provide all the copywriting and SEO operations for the new business initiative. WINM engaged in a detailed business analysis with its UMC partners and produced substrategies for a number of the most unique aspects of the UMC offering. These marketing treatments seek to differentiate UMC HomeWorks services in a crowded New Jersey home health aide market.
This business discussion informed extremely detailed Search Term research across specific NJ counties and towns. As a result WINM created SEO optimized page content on a number of topics which marry searcher’s intent to the unique service offering of the brand.
Through its elite regional branding program, WINM customized a content strategy for HomeWorks through on-page and off-page activities. Using our unique and proprietary techniques of Search Engine Optimization, WINM conducted an in-depth keyword study in order to better understand how customers search for terms related to the home health care industry in NJ. These key search terms were then correlated into the website through strategically written web copy. WINM’s SEO Program will also produce quality blog, graphic, social media and video content to syndicate on external web properties including Tumblr, WordPress, and Weebly and Blogspot in addition to several other WINM proprietary content distribution platforms.
WINM announces that it has recently been awarded the contract to complete the digital rebranding of United Methodist Communities, a non-profit group of New Jersey assisted living communities and senior housing communities across the state.
For 109 years, United Methodist Homes has been a leading provider of senior living and care with 10 locations across New Jersey serving thousands of adults. Over that time the brand has grown and expanded its charter to reflect the needs of its communities, residents and families. In a major rebranding activity the organization has changed its name to United Methodist Communities and adopted the tagline, “Abundant Life for Seniors”.
When it came time to select an agency to manage the digital rebranding activity, WINM participated in a competitive bid process and was selected to design the websites, implement and manage the transition strategy of the reinvigorated brand across 8 separate websites and scores of other digital properties. “We selected WINM owing to the high quality of their design proposal and the results to date from their previous digital marketing initiatives for us” says Stephanie Coutros, Digital Marketing Strategies for the company. “We look forward to a continued relationship with the WINM team.”
The company’s larger statewide brand presence will be reflected in a series of web properties which represent the individual communities, the corporate entity, and the UMC Foundation which is the charitable donation arm of the brand. New to the brand is also UMC HomeWorks, a new service dedicated to supporting seniors in their homes around the communities. The revised individual community names retain their heritage, but align with the parent organization;
Any kind of rebranding activity is a complex affair, especially one involving such an established brand with multiple locations all with individual digital assets. The WINM approach to rebranding is comprehensive and includes the following major elements:
The WINM approach is characterized by careful attention to detail and proactive engagement with the client and staff to create a real team oriented rebranding activity.