Tag: search engine marketing

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WINM has announced that it has recently partnered with Seth A. Leeb Architect of Parsippany New Jersey to redesign their website, increase their web presence rankings and implement a digital brand marketing program for the organization. The new Seth A. Leeb Architect website can be viewed at https://leeb-architecture.com.

Seth A. Leeb, AIA currently heads his own architectural design firm in Parsippany, New Jersey. The three-person firm includes a licensed Architect and two Architectural Project Managers. Although the firm has a diverse practice, including commercial, industrial and religious buildings, the firm’s specialty is period residential additions/renovations of various sizes. This year marks the firm’s twentieth anniversary.

WINM Marketing Program For Seth A. Leeb Architect

Mr. Leeb’s original website was not visually compelling and had absolutely no optimization for search. WINM was engaged to do the web design and implementation, as well as provide all the copywriting and SEO operations for that would drive both residential and commercial architecture projects in New Jersey. WINM reviewed and did extensive background research on the Architectural industry as well as the current trends in commercial architecture and residential architecture to come up with the visual concept of the new Seth A. Leeb Architect website.

As a result of Detailed Search Term analysis localized to northern New Jersey., WINM created SEO optimized page content catering to the unique service offering of the Seth A. Leeb Architect brand. These include:

The marketing program that WINM has implemented for Seth A. Leeb Architect includes organic Search Engine Optimization, content marketing and Social Media advertising. WINM’s SEO Program will also produce quality blog, graphic, social media and video content to syndicate on external web properties including WordPress, Weebly and Blogspot in addition to several other WINM proprietary content distribution platforms.

Results in Short Order

In a NYC suburb area crowded with freelance architect’s, Seth Leeb’s website stands out. A tally taken only 3 months after start of the program indicates Mr Leeb has had over a dozen requests for new bids and has closed business worth well over $100K. We expect we will only go up from here.

Call WINM for a Digital Branding Overview

For those looking to see what a truly personalized marketing solution looks like, why not give WINM a call today?

 

 

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WINM announces that it has recently been awarded the contract to introduce HomeWorks by United Methodist Communities, an in-home senior care service covering central New Jersey.  The initiative is part of the United Methodist Communities continuing non-profit mission to bring the finest care and support to senior citizens throughout the state.

WINM designed and implemented http://www.homeworks.umcommunities.org as the backbone of the new marketing effort to expose the home health aid service  to seniors and their families. The website retains the branding of the main corporate site at http://www.umcommunities.org but expands and the type of services provided by the brand as well as their unique non-profit mission.

WINM was engaged to do the web design and implementation, as well a provide all the copywriting and SEO operations for the new business initiative. WINM engaged in a detailed business analysis with its UMC partners and produced substrategies for a number of the most unique aspects of the UMC offering. These marketing treatments seek to differentiate UMC HomeWorks services in a crowded New Jersey home health aide market.

This business discussion informed extremely detailed Search Term research across specific NJ counties and towns. As a result WINM created SEO optimized page content on a number of topics which marry searcher’s intent to the unique service offering of the brand.

The WINM Digital Marketing Program

Through its elite regional branding program, WINM customized a content strategy for HomeWorks through on-page and off-page activities. Using our unique and proprietary techniques of Search Engine Optimization, WINM conducted an in-depth keyword study in order to better understand how customers search for terms related to the home health care industry in NJ. These key search terms were then correlated into the website through strategically written web copy.  WINM’s SEO Program will also produce quality blog, graphic, social media and video content to syndicate on external web properties including TumblrWordPress, and Weebly and Blogspot in addition to several other WINM proprietary content distribution platforms.

 Call WINM for a Digital Branding Overview

No one has more experience in creating a digital brand than WINM.  If you are contemplating a rebrand of your company or franchised business, you owe it to yourself to call us today.

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WINM Engaged for Air Charter Company Website Redesign and SEO Initiative

WINM announces that it has recently partnered with Air Charters Inc. of Teterboro NJ to provide a digital rebranding and redesign of their website and other digital assets, as well as a comprehensive paid and organic digital marketing initiative.  The new website ca be viewed at http://www.airchartersjets.com

airchartersgulfstream100montageAir Charters Inc. is a private jet charter company based in Teterboro New Jersey with its own fleet of Learjet and Gulfstream aircraft.  They have been in the aviation industry for more than 30 years and are a full service private jet charter and management company offering private jet rental services and aircraft management in the New York Metro area, but flying globally. Air Charters’ client demographic is corporate executives looking to hire a private jet for convenient and discreet business related travel or for private individuals and groups looking to travel in style and luxury away from the hassles of commercial airline travel.

Air Charters also offers comprehensive and affordable Jet Aircraft Management Services, including charter offset management whereby owners of jets can offset the cost of maintaining and flying their jets by chartering them when they’re not being used. With its unique experience running aircraft, and its presence right on the tarmac at Teterboro Airport, Air Charters represents one of the best value propositions in the jet aircraft management world.

WINM Marketing Program for National Brand Development

WINM consulted on the re-design and development of the Air Charters Inc new website, and constructed a broad national marketing program, which is geared towards executive and private travelers looking to charter private planes for their travel needs or wanting to have their private jets operations managed by a third party.  The program is designed to create awareness on the time saving and convenient advantages of private jet charter for busy business executives as well as for individuals looking for private specialty travel.

Through its elite national branding program, WINM customized a content strategy for Air Charters through on-page and off-page activities. Using our unique and proprietary techniques of Search Engine Optimization, WINM conducted an in-depth keyword study in order to better understand how customers search for terms related to private jet rental. These key search terms were then correlated into the website through strategically written web copy.  WINM’s National SEO Program will also produce quality blog, graphic, social media and video content to syndicate on external web properties including TumblrWordPressBlogger, and Weebly in addition to several other proprietary content distribution platforms.

“We are extremely pleased with the visuals and content of our new website and social properties and new leads have already started arrivingin at 50% more than previously.” Says Susan Bopp, president of the company. “We are confident that combined with the robust marketing strategy presented to us by WINM, our business leads and ROI will continue to increase.”

Call WINM for a Digital Branding Overview

No one has more experience in creating a digital brand than WINM.  If you are contemplating a rebrand of your company or franchised business, you owe it to yourself to call us today.

 

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WINM, the world’s largest internet marketing company, announces it has partnered with Kuehn Bevel, (http://www.kuehnbevel.com) America’s leading manufacturer of decorative bevel edge molding and the source for high-quality decorative countertop edge products in laminate, solid surface and wood.

The Kuehn Bevel Difference

Kuehn Bevel Laminate Countertop Edges Can Look Like GraniteFor almost 30 years, the family-owned and operated business has provided innovative and decorative edge products to the laminate countertop industry. Imagine a countertop in any of the hundreds of laminate patterns or colors available from Formica®, Wilsonart®, and other brands with matching or contrasting high-quality beveled countertop edges.  Unique products such as Kurv Edges, and Lakor Countertop Edges, are a unique Kuehn Bevel offering. The company even manufactures laminate backsplashes, and interior design elements such as window sill treatments and chair rails to completely finish the design of a room.

 

WINM Marketing Program for National Brand Development

WINM consulted on the re-design and development of Kuehn Bevel’s new website, and constructed a broad national marketing program, which is focused both consumers and countertop fabricators.  The program is designed to bring new life to the laminate countertop industry and continue to build brand recognition for Kuehn Bevel.

Through its elite national branding program, WINM customized a content strategy for Kuehn Bevel through on-page and off-page activities. Using our unique and proprietary techniques of Search Engine Optimization, WINM conducted an in-depth keyword study in order to better understand how customers search for terms related to laminate countertop edge options. These key search terms were then correlated into the website through strategically written web copy.  WINM’s National SEO Program will also produce quality blog, graphic, social media and video content to syndicate on external web properties including TumblrWordPress, and Weebly in addition to several other content distribution platforms.

Contact WINM Today

For further details on WINM’s capabilities and strategies around SEO, SEM, Paid Search, and online marketing opportunities in general, please contact us for a free marketing analysis and consultation.

 

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united methodist communities of njWINM announces that it has recently been awarded the contract to complete the digital rebranding of United Methodist Communities, a non-profit group of  New Jersey assisted living communities and senior housing communities across the state.

For 109 years, United Methodist Homes has been a leading provider of senior living and care with 10 locations across New Jersey serving thousands of adults.  Over that time the brand has grown and expanded its charter to reflect the needs of its communities, residents and families.  In a major rebranding activity the organization has changed its name to United Methodist Communities and adopted the tagline, “Abundant Life for Seniors”.

When it came time to select an agency to manage the digital rebranding activity, WINM participated in a competitive bid process and was selected to design the websites, implement and manage the transition strategy of the reinvigorated brand across 8 separate websites and scores of other digital properties.  “We selected WINM owing to the high quality of their design proposal and the results to date from their previous digital marketing initiatives for us” says Stephanie Coutros, Digital Marketing Strategies for the company. “We look forward to a continued relationship with the WINM team.”

The company’s larger statewide brand presence will be reflected in a series of web properties which represent the individual communities, the corporate entity, and the UMC Foundation which is the charitable donation arm of the brand. New to the brand is also UMC HomeWorks, a new service dedicated to supporting seniors in their homes around the communities.  The revised individual community names retain their heritage, but align with the parent organization;

 

WINM’s Rebranding Strategy for United Methodist Communities

Any kind of rebranding activity is a complex affair, especially one involving such an established brand with multiple locations all with individual digital assets. The WINM approach to rebranding is comprehensive and includes the following major elements:

  1. Design of a cohesive the look of the brand across its web properties.
  2. Increase the type and variety of conversion tactics used, and improve the use of video and enhanced photography.
  3. Minimize the impact of NAP changes on local search prominence through careful review of hundreds of existing brand syndications.
  4. Create a large mass of blogs and other content to quickly and consistently increase the presence of the new brand using sites like BloggerWeeblyWordPress, and Tumblr.
  5. Determine a careful redirect strategy that preserves most of the domain authority achieved through the old domain SEO programs.
  6. Prepare a rebranding strategy for primary and secondary social media channels with new graphics and copy where appropriate
  7. Implement more advanced analytics for goal and event tracking of new elements like video views, loyalty, demographics, as well as conversion analysis
  8. Monitor results, make changes, repeat.

 

The WINM approach is characterized by careful attention to detail and proactive engagement with the client and staff to create a real team oriented rebranding activity.

 

Call WINM for a Digital Branding Overview

No one has more experience in creating a digital brand than WINM.  If you are contemplating a rebrand of your company or franchised business, you owe it to yourself to call us today.