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    WIN Marketing Group / Meet the Team

    Richard A. Casamento – Principle/Owner WIN Marketing Group

    Richard A. Casamento Digital Marketing ConsultantRich comes from a 25 year career in electrical engineering, software development, IT and global program management roles from companies like General Electric, Allied Signal, Honeywell, Dialogic, and the Intel Corporation. After a 3 year stint as IT Vice President for an international fashion company building a 10 million dollar/year e-commerce website, Rich formed “The WIN Marketing Group in 2010, a digital marketing consultancy affiliated with WSI, the largest digital marketing franchise in the world. As a trained Jazz pianist, Rich brings his right brain along to discussions of marketing strategy and technology, by being creative, improvisational, and analytical in his “no-nonsense” approach to creating value for brands and businesses large and small.

    Rich hails from Boonton Township NJ with his wife Lorraine, 2 kids, and a schizophrenic Plott Hound named Autumn.

    Benjamin Smith  – Paid Advertising Manager 

    Benjamin Smith has been helping companies thrive as a digital marketing professional since 2002. He serves businesses all over the world from his office near Milwaukee, WI, USA. He is also the WSI Area Representative for Wisconsin, Minnesota, North Dakota, South Dakota, and Iowa, USA.  Benjamin is a Google Partner, is certified by Acquisio, and is a member of the Search Engine Marketing Professionals Organization.

    Abhishek Shukla

    Abhishek Shukla – Software Development Manager

    Abhishek manages our 15 person offshore development team and brings a rich background in SW development and project management to the complex problems of website design and implementation on all web technologies.

    Kaynat NassirKaynat Nassir – SEO Manager

    Kaynat handles strategy, SEO operations, and reporting for all of our clients. Her job is to make sure everything gets done for each client, every month, in a timely manner while looking for opportunities to increase the authority and search visibility of all our client sites.

    She is an expert on Search Engine Marketing, and keeps us abreast of all changes in Googles evolving operations.

    Untitled designMichelle VanBlerk – Copywriting & Media.

    Our long standing copywriter brings deep experience writing compelling copy for literally dozens of industries. We are consistently amazed at her ability to absorb the key details of so many industries and businesses, and write copy that clients say, feels like it is coming from themselves.