There’s no denying mobile marketing is an important component of a complete digital strategy. Smartphone usage has exploded around the world and almost everyone has one in this day and age. In fact, some research indicates that people access the Internet more on smartphones than they do on computers, which means these gadgets are a vital way for companies to reach out to customers. SMS texts, mobile-optimized web content and applications are just some of the ways that mobile marketers interact with their audiences and in today’s on-demand environment, mobile marketing is a must.
At WSI we believe a comprehensive Internet marketing package is incomplete without a mobile marketing strategy. Smartphones are a crucial customer channel but because of their structure – smaller screens, less space, slower loading speed – content creation requires a different approach. There is no one-size-fits-all mobile marketing strategy and many digital strategies won’t translate well in the world of mobile. As mobile marketing requires very specialized strategies, we’ve dedicated an entire team to finding the best solutions.
Smartphone users use mobile phones for online shopping, banking, keeping in touch with friends, reading the latest news, social media and much more. We follow these emerging trends closely and we will work with you to decide the best approach to take regarding your business. When you partner with us you’ll be on the path to success, so give us a call and discover how to grow your business with mobile marketing today.