You may know about the need for search engine optimization (SEO), the process whereby you help your website appear higher in a search engine’s rankings for certain keywords. This is an “unpaid” search — you don’t pay anything to the search engine to appear higher. But remember that there are marketing strategies for paid searches as well. And the most powerful of these strategies, popularized by Google, is the pay-per-click (PPC) advertising model.
The basic component of PPC is a four-line piece of ad copy. You can arrange for a search engine to display the ad prominently for certain keyword searches. If the user clicks on the ad to be brought to your offer or information, you pay a small fee to the search engine. WSI has developed successful PPC campaigns for our clients for many years, and we are eager to speak with you about your PPC needs.
We have found PPC to be a particularly effective tool for small business owners. Why? Here are the advantages:
Because PPC ads only appear with associated keywords, you are assured of a visitor who is explicitly searching for the product or service you’ve associated with the ad. As you can imagine this is extremely valuable, as you are likely to have a higher conversion rate.
You can spend as much or as little for the “click-throughs” of your PPC campaign. WSI can help you strike the proper balance between PPC marketing and your other digital marketing efforts.
Closely related to budget control is the fact that you only pay for PPC when a visitor clicks. The action of clicking lets you know that your visitor is interested in what you have to offer.
WSI can help you navigate your PPC campaign, including optimizing your ad copy, setting a budget, determining which mix of platforms to advertise on, initiating keyword research, and determining a schedule.
Contact us today for more information about our PPC services.