Social media has certainly dominated the headlines, and it remains perhaps the most important new frontier in the world of marketing. Inexpensive and seemingly easy to implement, social media is an extraordinarily attractive platform for business of all sizes. With that said, there’s a right way and a wrong way to engage in social media, and you don’t want to be “spinning your wheels” with little or no results. This is where WSI can help!
Social media optimization refers to so-called Web 2.0 technology that doesn’t merely present information, but that allows for user-generated content and community interactivity. You’re no doubt familiar with some of the pillars of social media — Facebook, Twitter, YouTube, LinkedIn, WordPress blogs, Tumblr, various forum builders, and Google+. Successful social media marketing maximizes customer engagement to foster a sense of community and increase traffic through the “snowball effect” of content/link sharing.
As mentioned, social media without a targeted strategy is wasteful, and it may even conflict with the branding and messaging you’ve established with other marketing efforts. Depend on WSI to determine what works and what doesn’t in your social media universe. A results-oriented approach makes your social media content creation efficient and effective.
Consider the advantages WSI’s social media strategy offers:
User-generated content is inexpensive and yet, if applied and utilized correctly, can create a tremendous amount of value.
Enjoy an unprecedented level of access and intimacy with your customer base, and create coveted brand loyalty.
Consumers are more savvy than ever, and in a 21st century world, the kind of authority, trust, and expertise demonstrated via social media channels is invaluable.
Don’t get left behind. WSI has developed winning social media strategies for small- and medium-sized business owners, and we can do the very same for your organization.
Contact us today to learn more about our social media services.