Our Services: What We Do & How We Do It
Website Branding & Design
The core of your online presence: your website is the introduction to your brand and it should be one that leaves a lasting impression.
Win Marketing Group is specially trained to guide you through a step-by-step web design process, whether your website is strictly informational or whether it incorporates the latest in e-commerce and shopping cart-style technology.
Clean, Functional, Effective Websites.
Win Marketing Group’s proven website design approach has created success stories for so many of our clients around the globe, and we’re ready to do the same for your organization. Through our nearly two decades of experience in designing, building, and implementing websites, we’ve found that today’s successful website is guided by a few principles:
Clean and Modern:
Gone are the days of confusing interfaces, small windows jam-packed full of content, elaborate flash introductions, and competing color schemes. We will work with you to create a simple yet effective web presence with an intuitive interface and an elegant design, which organically meshes with your company’s branding.
Excellent Structure:
A thoughtful structure (the so-called “site map”) is essential to your design. It makes your site easy for visitors to navigate (and thus easier to turn visitors into “conversions,” whether that involves a purchase or an opt-in to a newsletter). And a good structure also makes it easier for search engines to analyze your website and determine what content might be relevant to visitors.
Search Engine Optimized:
When your website is search engine optimized, it will appear higher in relevant searches in major search engines such as Google or Yahoo!. Higher placement means more traffic, more customers, and higher revenues.
Highly Functional:
Perhaps you need to make regular updates to your site (such as sharing company news). Perhaps you need an all-in-one e-commerce solution for your products. Or perhaps you’d like to incorporate contact forms or account logins. Whatever you need, Win Marketing can deliver.
Content
Writing Original Content
Every page on your website is an opportunity to make a sale – when you have the right content. Our team of writers can create persuasive, keyword-rich content that will convert someone who is just browsing the internet into a loyal customer. By optimizing content with relevant keywords, you will get organic (free) focused traffic driven to your site. Content is an investment to your business, not a marketing expense – and we can show you how in 3 simple steps.
Win Marketing’s 3-Step Approach
Step 1: Analyze your business objectives
- Evaluation quality of existing website content
- Identify goals and who you should be targeting
Step 2: Keyword research and content integration
- Keyword analysis and research of target audience
- Write and edit quality keyword rich content
- Create press releases and distribute accordingly
Step 3: Management and measurement of results
- Analysis of search engine rankings and site activity
- Monthly reporting of results and site improvement
- Recommendations on how we can continually increase your website’s content quality.
SEO
Organic & Paid Search
Cut through the clutter and be found with our search engine optimization strategies. Appear as high as possible in keyword searches that most powerfully relate to your business. The higher you appear organically, the more quality visitor traffic you will drive to your site.
Search engine optimization refers to practices that enhance your website’s visibility in “organic” web searches — that is, unpaid searches based upon the algorithm used by search engines. Modern SEO focuses primarily on Google, by far the world’s most popular search engine, but also accounts for other search engines like Yahoo! and Bing.
SEO Success Begins with Win Marketing
Let Win Marketing take the burden of SEO from you so you can take care of your core business. We’ll develop a comprehensive strategy in conjunction with your website design so that new customers in need of your products and services can find you on all the major search engines.
Here’s a brief window into the process:
Market-researched keywords
What keyword phrases relate to your business? And which keyword phrases represent the most popular, targeted, and effective phrases your potential customers are actually typing into the search bar? We’ll work together to ensure we know exactly what keywords relate most powerfully to your business.
Website design
A clean, well-structured website which is easy to “crawl” (i.e. easy for search engines to analyze) is essential to modern SEO practices. This component goes hand in hand with our in-house web design services.
Website content
From meta tags to body content to page titles, we’ll incorporate relevant keywords in just the right places and in just the right amounts to maximize your site’s SEO.
Local search
Local customers might be key to your business, which is where geographical keywords and local search optimization come into play. Because Win Marketing has a global reach but a local presence, we will have a keen grasp of how to make local searches work for you.
Search engine optimization is a key component of your digital marketing success. We have the proven techniques that can get you found on the world wide web.
Paid Search
On the other hand, paid search is an ultra-targeted and effective way to appear higher in web searches and reach people who actually want to purchase your services or products. One of the most powerful paid search strategies, popularized by Google, is the pay-per-click (PPC) advertising model.
The basic component of PPC is a four-line piece of ad copy. You can arrange for a search engine to display the ad prominently for certain keyword searches. If the user clicks on the ad to be brought to your offer or information, you pay a small fee to the search engine. WSI has developed successful PPC campaigns for our clients for many years, and we are eager to speak with you about your PPC needs.
Targeted Demographic
Because PPC ads only appear with associated keywords, you are assured of a visitor who is explicitly searching for the product or service you’ve associated with the ad. As you can imagine this is extremely valuable, as you are likely to have a higher conversion rate.
Budget-Conscious
You can spend as much or as little for the “click-throughs” of your PPC campaign. WSI can help you strike the proper balance between PPC marketing and your other digital marketing efforts.
Economical
Closely related to budget control is the fact that you only pay for PPC when a visitor clicks. The action of clicking lets you know that your visitor is interested in what you have to offer.
WSI can help you navigate your PPC campaign, including optimizing your ad copy, setting a budget, determining which mix of platforms to advertise on, initiating keyword research, and determining a schedule.
Platforms
Social Media & Email Marketing
A new frontier in the world of marketing that’s here to stay. Let us help you optimize all of your social media platforms so that they maintain your brand image, reach new followers and engage your core audience.
You’re no doubt familiar with some of the pillars of social media — Facebook, Twitter, YouTube, LinkedIn, WordPress blogs, Tumblr, various forum builders, and Google+. Successful social media marketing maximizes customer engagement to foster a sense of community and increase traffic through the “snowball effect” of content/link sharing.
Engagement, Interaction, and Community-Building
As mentioned, social media without a targeted strategy is wasteful, and it may even conflict with the branding and messaging you’ve established with other marketing efforts. Depend on WSI to determine what works and what doesn’t in your social media universe. A results-oriented approach makes your social media content creation efficient and effective.
Consider the advantages WSI’s social media strategy offers:
Value Creation:
User-generated content is inexpensive and yet, if applied and utilized correctly, can create a tremendous amount of value.
Community Engagement:
Enjoy an unprecedented level of access and intimacy with your customer base, and create coveted brand loyalty.
Social Authority:
Consumers are more savvy than ever, and in a 21st century world, the kind of authority, trust, and expertise demonstrated via social media channels is invaluable.
Don’t get left behind. WSI has developed winning social media strategies for small- and medium-sized business owners, and we can do the very same for your organization.
Explore Email Marketing
An affordable solution that gets results. Email is one of the best ways to reach new customers and interact with existing ones through monthly e-newsletters, product launches, discounts and more.
Our team of experts is here to help you create an e-mail marketing campaign from scratch, or we can improve an existing campaign and enhance its performance. We have global reach combined with local commitment and we’re dedicated to helping you achieve the results you deserve.
Here’s what you can expect from a custom-tailored Win Marketing e-mail marketing strategy:
- Enhanced connectivity. Your e-newsletter can link to your social media pages and your online store, easily leading customers to your various sites. This also increases website traffic.
- A powerful yet affordable way to reach customers through a communication channel they are using constantly.
- Sales revenue generation through product features, discounts, coupons, special offers and other incentives.
- Enhanced awareness of existing products and services, as well as awareness of new ones.
E-mail marketing can be a powerful took for customer outreach, sales revenue and the growth of your company. The experts at Win Marketing will create an e-mail marketing campaign for your business that takes into account the correct language, length and frequency. We know e-mail marketing inside and out and we are eager to use your expertise to help you grow your company.
